The Building Services Research and Intelligence Association (BSRIA) has expanded its marketing team as it aims to strengthen the organisation’s digital capability and industry presence. The move comes as compliance requirements tighten under the Building Safety Act and the forthcoming Future Homes and Buildings Standards, increasing demand for clear, reliable expertise that can be accessed and applied in real-world projects, supporting best practice and helping organisations navigate a more complex regulatory landscape.
Headed by Sean Hunter, the team will deliver BSRIA’s strategy to support professionals across the building lifecycle, from design and specification through to commissioning, operation and supply. The focus is on connecting professionals directly with BSRIA’s expertise, insight and support, improving access through online community forums, direct access to approved building services experts, digitised research and AI-assisted customer support. This is underpinned by BSRIA’s testing, instrumentation and applied engineering capability, alongside positioning BSRIA as a more visible and embedded partner across the industry and delivering a wider global rebrand.
Sean joins from Dennemeyer, bringing experience in scaling B2B marketing operations across multiple markets and building data-led customer acquisition strategies. As Head of Marketing, he is supported by Tony Foley, who brings extensive experience in content marketing, including roles at Metro Bank, Virgin and Edelman Worldwide. His expertise will play a key role in how BSRIA presents and delivers its evolving digital and service offer to members and the wider industry.
Lisa Ashworth, BSRIA CEO, said: “Projects are more complex, compliance demands are increasing and the consequences of getting this wrong are greater than ever. Our investment in marketing is part of a wider shift to make BSRIA’s expertise more accessible, ensuring it is available where and when it is needed. We generate and apply knowledge through testing, engineering and real-world delivery, and provide clear insight into how markets will develop. This is about making that capability visible and usable across the industry.”
Sean Hunter, BSRIA Head of Marketing, added: “Too often, critical technical information is difficult to access when it’s needed most, whether that’s at the design stage or on site. Our focus is on making BSRIA part of how people actually do their work, not something they have to go and look up afterwards. That means making our knowledge easier to find, access and apply, in formats that reflect how the industry operates today. At the same time, we are building digital services that enable direct engagement with expertise and can evolve alongside changing regulation, delivery models and performance expectations, helping professionals deliver safer, higher-performing and more compliant buildings.”
The appointments follow a series of strategic hires as BSRIA accelerates its digital transformation, including the recent appointment of Paul Greatbatch as Chief Technology Officer, John Taylor as Publications Manager, Connor Smith as Marketing Assistant and Kim Burgess as Director of Professional Services.
