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Housebuilder pledges to fund thousands of meals for children 

Housebuilder pledges to fund thousands of meals for children 

Pix: Shaun Flannery/shaunflanneryphotography.com COPYRIGHT PICTURE>>SHAUN FLANNERY>01302-570814>>07778315553>> 28th May 2026 Keepmoat Magic Breakfast Campaign Ian Hoad - CEO - Keepmoat

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Top 10 housebuilder Keepmoat has today announced a three-year partnership with national food poverty charity, Magic Breakfast, to provide hundreds of thousands of breakfasts for children across the UK.

Keepmoat aims to raise over £250,000 over the course of the partnership to support the charity in its mission to champion and provide nourishing breakfasts that help children and young people learn and thrive. 

Through its work with schools, Magic Breakfast ensures pupils start the day nourished, helping them concentrate, engage, and be ready to learn. The charity exists because no child should start their day hungry and unable to make the most of their education. 

Ian Hoad, CEO at Keepmoat, said: “Child hunger in the UK remains alarmingly high, with one in seven children at risk of starting their day too hungry to learn. That’s why we’re proud to be partnering with Magic Breakfast and supporting its vital work. 

“At Keepmoat, we’re passionate about supporting communities and the families and children within them, and we understand that being fueled for the day is incredibly important. Unlocking the next generation of talent starts in the classroom and we’re committed to raising as much as we can across all our ten regions to support this amazing charity, over the next three years.”

Ali Roberts, Head of Corporate Partnerships at Magic Breakfast, said: “Magic Breakfast is delighted to be partnering with Keepmoat over the next three years, as teams across the UK work together to raise over £250,000. Thanks to this incredible support, we will be able to provide thousands of children and young people with a nourishing breakfast- ensuring they start the day with the energy they need to learn and thrive.

“We’re hugely grateful to Keepmoat for its commitment – the support will make a lasting difference to the lives of young people across the UK.”

Currently, Magic Breakfast is campaigning to ensure the Children’s Wellbeing and Schools bill delivers free, high-quality breakfasts in every primary school, meaning no child starts the school day too hungry to learn, regardless of their circumstances.

Keepmoat is a top 10 UK partnership homebuilder with a track-record of delivering quality new homes across the UK.

To find out more, please visit: www.keepmoat.com

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